Farm Tractor & Equipment Sales Specialist

Tractor Town Equipment is a thriving, team-oriented dealership located in Lewisburg, TN—just 40 miles south of Nashville. We specialize in everything from farm tractors and construction equipment (skid steers/excavators) to zero-turn mowers, UTVs, and implements.

With over 600 new and used units sold last year across the U.S., Tractor Town celebrated another record-breaking year with over $14 million in sales. We are currently on track to make 2026 our best year yet, and we are looking for the right person to help us grow.


The Role:

As a Sales Specialist, you are the face of our dealership. You will be responsible for matching customers with the right agricultural, landscaping, and construction equipment to meet their specific needs. This role requires a blend of technical product knowledge, proactive lead generation, and a "customer-first" philosophy.


Key Responsibilities:
  • Consultative Selling: Build lasting relationships with local farmers, contractors, and residential landowners to identify the best solutions for their operations.
  • Product Expertise: Maintain deep knowledge of tractor models, implements, and competitive brands (including $HP$ ranges, hydraulic capacities, and Tier 4 emissions standards).
  • Demonstrations: Conduct on-site and in-field equipment demonstrations to showcase performance and ease of use.
  • Pipeline Management: Manage the full sales cycle—from lead generation and quoting to closing the deal and coordinating delivery.
  • Financing Coordination: Assist customers with financing applications and collaborate with our Finance Manager to ensure a smooth transaction.
  • Market Growth: Represent the dealership at local trade shows, fairs, and community events to capture new leads.

Preferred Qualifications
  • Experience: 2+ years of sales experience (ideally in agricultural equipment, heavy machinery, or automotive sales). We also welcome recent graduates with a strong interest in sales.
  • Industry Knowledge: A solid understanding of farming practices, landscaping, or construction is highly preferred.
  • Physical Ability: Comfort climbing onto large machinery for demonstrations and the ability to assist with moving equipment as needed.
  • Tech Savvy: Proficiency in CRM software, Microsoft Office, and general "keyboard skills" for efficient data entry.

Why Join Tractor Town?

Since 1998, our mission has been to provide an outstanding buyer experience by treating customers and team members exactly how we would want to be treated. We offer a fast-paced environment with clear room for advancement based on performance and a "can-do" attitude. Our reputation speaks for itself—just check our A+ rating with the BBB and our excellent Google reviews.

The ideal candidate doesn't just wait for the phone to ring. While our days are busy, you should be a self-starter who proactively follows up on leads, monitors industry trends, and seeks out new customers in the community who can succeed with our equipment.


Job Type:
Full-time
Pay:
$40,000.00 - $55,000.00 per year
Benefits:
  • Paid time off (PTO)
  • Relocation assistance